How to Improve Business Listings on Google Maps
We were honored to be asked to speak in front of the Florida Superior Small Lodging Group today and to talk about this subject with its members. It was fun sharing the concept with many local owners and SSL members in person, but it will be exciting to share this knowledge in the days to come with all of those online who could not join us at the ANNUAL WHITE GLOVE AWARDS held in Pompano Beach at the Cultural Center. Today owners and SSL members alike learned that using quality content is one of the easiest ways that a business can dramatically improve their online presence organically. Our own Steven Richner covered these subjects and more as he demonstrated the importance of valid and accurate information.
- FOCUS ON GOOD AND COMPLETE INFORMATION/IMAGERY
Importance and rank are determined by the Google AI. The job of the AI is to determine the validity, worth, and weight of the information. Having good information and a completed business profile is the TOP priority.
- AMENITIES SELL
Amenities are the single most influential driver of an online reservation. By displaying amenities through Google Maps Certified Imagery you afford the Google AI an opportunity to understand what your business has to offer users who might be searching for lodging in your area. Your Google Maps Imagery must be complete, updated regularly and accurately. The AI will actually check to see when and where the photo was created in the meta-information of the image. So using current Google Certified Imagery ONLY of your business location is highly recommended.
- IMMERSIVE STORYTELLING
Google, Apple, Facebook, and YouTube have turned focus and attention to what they call, “Immersive Storytelling” Through the use of 360 Imagery, Google Maps Street View, and 360 Video business owners can now tell the story of their business in a way they never could before. 1.8 Million OCULUS GO headsets were sold in 2018 and now with the launch of the improved OCULUS QUEST VR headsets and others like it, 2019 is expected to be even bigger.
On November 12th, 2018, Google and YouTube announced the launch of YouTube VR, a native VR App for searching and experiencing 360 VR Videos. Businesses that will most benefit from this will be those that understand the importance of telling their business story in this new format and deliver quality content.
STEVEN RICHNER firstname.lastname@example.org