(from GoRiverwalk Magazine)
FORT LAUDERDALE NONPROFITS QUICKLY LEARN HOW TO ENGAGE
WITH THEIR AUDIENCES IN A WHOLE NEW WAY
When MODS, the Bonnet House, the Broward Center and other Fort Lauderdale attractions had to abruptly close their
doors to visitors in March, they still had to find ways to bring people in.
Thank heavens for technology.
Zoom and YouTube allowed Fort Lauderdale nonprofits to engage their patrons and fans. Some groups, like the Museum of
Discovery and Science, already had invested in personnel and software to quickly pull together online videos and curriculum. Others,
like ArtServe, had a steeper learning curve.
But in the end, grappling with new software and learning new skills has been worth it, and not just for those viewing at
“The summer of Covid at ArtServe can be likened to a mini-MBA in online broadcast and content management,” said Ed
King, cooperative marketing program manager. “Where many of our institutional peers were doing once a week or once a
month shows, we were operating at three to five — even sometimes six — shows a week since April 2.
“It’s helped us grow as a team — and that is priceless.”
Here’s a behind-the-scenes look at a few nonprofits regrouped to bring unique experiences to their visitors.
HISTORY FORT LAUDERDALE
History Fort Lauderdale launched a new Storytelling
from the Museum feature, as well as a virtual visit using
interactive VR experience, said Christopher Hooper,
president and CEO of BLUERAVENstudios.com, Inc in Fort Lauderdale.
To see this new Virtual Exploration Created for the History Museum > Click Here